Archive for January, 2012

The Way of the New World

Posted: January 28, 2012 in Life

The onslaught of the digital revolution has its fair share of bloodbath. The most recent victim is Eastman Kodak company, founded on a simple slogan, “you press the button, we do the rest,”. George Eastman put the first simple handheld camera into the hands of consumers in 1888, simplifying a cumbersome and complicated process, making it easy to use and accessible to nearly everyone. Yet, it’s with profound sadness that we have to witness the very digital world that have ridden on the crest of success of its forefathers and that should have at least stayed gratuitously beholden to Kodak for having paved the way in the world of photography, has helped to hasten its demise. Indeed, in the pursuit of another technological breakthrough, the new world order is relentless and merciless in threshing the harvest. The chaff must be sifted from the wheat; the irrelevant cast aside; the value-less buried.

I remember my Kodak photos with fondness – the distinctive gold backprint that is an embossment of pride that my Kodak moments are made of Kodak paper. I remember too the advertising campaign that Kodak released in the mid-70s, receiving a lot of air time and catapulting to fame the song ‘Times of Your Life’ and reviving Paul Anka’s career in the process. I guess that tells the tale. It’s not a picture-perfect tale that will be remembered for the inroads that Kodak has made for the world of photography; nor will it be the poignant Kodak moment tale that will be remembered for its 130 years of contribution in the history of photography. Sadly, in the way of the new world, it will be a tale of ‘Gone in a flash’, ‘Kodak pays for missing the digital moment’ and ‘The last Kodak moment’.

For all that’s worth and in an almost ironic way, I’m immortalising those Kodak moments in a digital archive to help me savour the inexplicably beautiful moments that film photography has contributed to my life.

Acknowledgements: The video is created by a friend of a friend, Robert Wesley Seng.